Our Impact: The Genesis Drop
With our first collection, we rescued 150 pairs of jeans from ending up in landfills. Here's what that means:
💧 1.5 Million Litres of Water Saved
Producing a single pair of jeans requires up to 10,000 litres of water. By upcycling 150 pairs instead of manufacturing new denim, we've conserved enough water to fill 6 Olympic swimming pools.
🌍 Over 2,400 kg of CO₂ Emissions Prevented
Upcycling eliminates the carbon-intensive manufacturing process. For every pair we transform, we save approximately 16.43 kg of CO₂ emissions—equivalent to driving 100 km in a car.
♻️ Up to 102 kg Diverted from Landfills
Textile waste is one of the fastest-growing waste streams globally. Each pair of jeans we rescue keeps harmful materials out of our environment and gives them purposeful new life.
This is just the beginning. Every collection we launch multiplies this impact.
Building the Future of Circular Fashion
Under her direction, Tuntunre transforms Nigeria's "Okrika" denim waste into premium accessories. But her vision goes beyond the textile. By integrating Digital Product Passports and establishing Green Jobs for Women, Temilade is architecting a blueprint for the future—one where Nigerian craftsmanship and digital transparency define the global circular economy.
Temilade is a visionary leader at heart, and through Tuntunre, she is proving that the future of African fashion is sustainable, data-driven, and intentionally designed.
From Policy to Practice
With a Master's in Environment, Development, and Environmental Policy from the University of Sussex as a Chevening Scholar and a Bachelor's in Marine Biology from the University of Lagos, Temilade's approach to design is rooted in a deep understanding of environmental systems.
Temilade Salami is a leading climate expert and strategic innovator who has spent nearly a decade at the forefront of environmental policy and sustainable development. As the Founder and Creative Director of Tuntunre, she has moved beyond high-level advocacy to build tangible, market-led solutions to the global textile waste crisis.
Her journey began with the founding of EcoChampions, a youth-led organisation that has empowered thousands of young people across Africa with the tools for climate action. After years of leading global environmental programs, she recognised that the next frontier of impact lay in the circular economy, transforming waste into high-value, functional products.
For Temilade, Tuntunre, meaning "This New", is the physical expression of that expertise.
"I realized that the most effective way to address the waste crisis was to create a circular model that actually works. We had to move from talking about the problem to manufacturing the solution."